
Mixed cases
As a relatively new independent wine merchant navigating a rather unforgiving market, one must remain nimble, testing, refining, and adapting in order to compete against the supermarkets and the more established, corporate merchants.
While I hope that consistency in both product and service will stand me in good stead, standing still is not an option. To that end, I’m expanding a part of my offering that I believe will appeal to many: a growing range of mixed cases.
It’s perfectly understandable that buying wine ‘blind’ online can feel like something of a punt, particularly when it's only worthwhile if you’re ordering by the case. Many will understandably hesitate to commit without the chance to taste first. That’s where mixed cases come in: a more flexible, curated way to explore what I have to offer without overcommitting.